Overview

Tips for building an effective trade show booth

There are many ways to set up a booth or sales stand, but it’s essential to define the foundation of your setup before an event—and to know how to make the most of your props.

Create your own exhibition stand with logo and custom design

But what exactly do you need to prepare, practically speaking, before heading out to events and trade shows? This can be done at any level, with the company itself setting the budget and ambition.

The most important thing, however, is how you use the props. A grand and attention-grabbing trade show booth won’t necessarily attract visitors or clients if you and your colleagues don’t use it effectively. Decide exactly what physical items are needed before swapping the office for the open floor. Make these decisions based on the strategy and approach you’re bringing to the event.

At Ibsens Fabrikker, Peter Ibsen has been designing and producing eye-catching displays for over 10 years. Many trade show booths and attention-grabbing props have rolled out of the factory halls over the years. Peter Ibsen believes that a strong message can be conveyed in countless ways—and within budgets of all sizes.

“A budget under 10,000 kroner can cover a custom-made giant balloon. It catches the eye and reminds visitors exactly where you are. It gives a really good opportunity to show and explain why you’re there and why people should seek you out,” he explains.

Giant flying balloon as an eye-catcher

If you’re looking to make a stronger impact and willing to spend more than just announcing your presence, the next step is clear. With a budget of around 25,000 kroner, Peter Ibsen recommends exploring the world of character figures—a mascot.

“The next step up is a mascot figure. It can interact at trade shows and around your booth. A walking version of a product is extremely popular. It can hand out samples or encourage participation in contests. That’s why it’s a popular choice for companies going off-site,” says the creator of attention-grabbing displays.

We’ve now seen a couple of different investment examples for events. One catches the eye, while the other helps you connect with people. But there’s also the practical solution, especially beneficial for companies frequently on the move.

“50,000 kroner will cover a complete, inflatable trade show booth. It’s a mobile office that’s easy to assemble, transport, and set up. This makes it much simpler for a company to travel while still having a durable space to meet clients and business contacts at events,” explains Peter Ibsen.

The budget can go higher still, and the options aren’t mutually exclusive. There are numerous ways to design a creative and attention-grabbing booth, which can be complemented by promotional items, giveaways, fiberglass versions of products, and much more.

Inflatable trade show booth with logo

BUT REMEMBER!

Your needs may differ from those of other companies. So, consider what you aim to achieve by participating in a trade show or event.

Set clear goals, and review how you plan to accomplish them. From there, it’s all about combining the right elements to reach the very top.

28. January 2020