Campaigns & Guerilla Marketing

Do the unexpected. Timed operation backed up
by a brilliant eye catcher creates publicity.

AMAZE THE STREET CROWD

RURAL IMPRESSIONS IN THE CITY

Surprising and well-timed campaigns can spread like a bonfire. Even across the world. It only requires thinking out of the ox – we mean ‘box’ – and perfectly timed operation. One morning these grazing cows were suddenly there on top of bus stops in Aarhus and Copenhagen. They weren’t there yesterday, were they? Once the attention is caught and the eye of the beholder has consumed the surprise, it looks for the message. Your message.

Other great examples

CAMPAIGN TEDDIES

A LASTING MEMORY

We have all had a treasured teddy in our childhood. Some of us still have it. Little, plushy commercial teddies can create a unique connection with people. When in a campaign you can benefit greatly from handing out teddies. They will make people relate to your brand for many years to come. Kystredningstjenesten experienced this effect when handing the Claudi-teddies to traumatised children. Friendship was made during hard times.

More about the teddy effect

GUERILLA MARKETING

MAKE PEOPLE STOP UP

Grabbing people’s attention on the street can be hazardous. So how do you make people stop up? The answer is called guerilla marketing. It is about creating something sensational. Center for Ludomani did this when they campaigned in Aalborg. Their sensation was giant glassfiber figures. We tested the impact of the two metre tall “Bettor Birds”. 84% of passing people noticed the birds, and 54% caught the message promptly. What might your sensation be?

More cases