It is always enjoyable to see people getting much out of little – so it is with marketing ..
A bunch of students from Malmo Borgarskole decided that they would launch Sweden’s first school mascot.
They contacted Bamsefabrikken and the mascot came to life in the guise of Björn Borgar.
The mascot was presented in school recess and Anders Boberg has sent us this link to the Youtube video that was recorded when the mascot was presented at the school in Malmo.
Note again how important it is that the person inside the costume is an entertaining actor-type.
A good performance demonstrated that viral advertising as this video is free but high value.
Remember that we appreciate feedback from our customers and we will continue to show videos like this on our Facebook page which you can find here.
Register as a “fan” and you’ll continuously be informed when Ibsens Fabrikker have news of an eye catcher and sensational advertising and promotion.