It is always enjoyable to see people getting much out of little – so it is with marketing ..
A bunch of students from Malmo Borgarskole decided that they would launch Sweden’s first school mascot.
They contacted Bamsefabrikken and the mascot came to life in the guise of Björn Borgar.
The mascot was presented in school recess and Anders Boberg has sent us this link to the Youtube video that was recorded when the mascot was presented at the school in Malmo.
Note again how important it is that the person inside the costume is an entertaining actor-type.
A good performance demonstrated that viral advertising as this video is free but high value.
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