Bamsefabrikken has created a great elephant costume for the mascot of Aarhus Cykelby – Cykelfanten!
Everybody knows it is healthy to ride your bike! They also know this in Aarhus. But at the municipality they wanted to make an effort to really get local citizens out riding their bikes, with benefits to both their health and the environment
Project Aarhus Cykelby aims to make Aarhus an attractive city for cyclists, through the creation of more cycle paths, better security for cycling and better bicycle parking conditions.
They also focus on the smallest cyclists in Aarhus. AROS communications behind branding campaign “8000 benefits of cycling,” has created a mascot – Cykelfanten – which in years to come will learn the smallest inhabitants of Aarhus how great it is to pedal and how much fun you can have on two wheels.
Bamsefabrikken has created a beautiful costume for AROS Communications and Aarhus Cykelby for Cykelfanten. We think it’s a great idea to communicate the joy of bicycling through a sweet and funny fullfigure mascot. When Cykelfanten cycles around the city, inviting everybody to join, people easily commit to the idea.
The costume for Cykelfanten is equipped with a venting system, and we have made sure there is a good outview for the person inside the costume, as Cykelfanten will be performing on two wheels.
