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Brand mascot for Sejs Svejbæk IF
The sports club Sejs Svejbæk IF wanted a brand mascot that could strengthen community and visibility. We delivered a custom-made mascot in sportswear — a hit with both children and adults at the Rema 1000 Football Cup!
Custom-made mascot
Brand mascot
From owl hugs to Instagram!
We designed and produced an owl mascot dressed in Sejs Svejbæk IF’s sportswear — a friendly, instantly recognizable eye-catcher that was first introduced at the Rema1000 Football Cup in Sejs.
It quickly became a crowd favorite, especially among the youngest participants, who lined up to have their photo taken with it. The many shared images on social media clearly show how a physical presence can turn into digital visibility and brand value.
The mascot acts as a living branding tool: it creates joy, attracts attention, and makes people stop — both at physical events and in their social media feeds.
Owl Mascot
3D visualization
3D-visualisering
For a local sports club, a mascot is incredibly valuable. It’s not just a visual attraction at sporting events — it becomes a familiar figure that builds community, supports recruitment, and strengthens the club’s identity in the local area.
And perhaps most importantly: the mascot is designed to be used again and again — for football, handball, gymnastics, and much more. One strong visual identity, many purposes. See a similar case from FC Copenhagen (FCK).
