Her Royal Highness Pincess Mary fell for Buddy Bear

Thousands of kids were ready at the starting line when Red Barnet held their kids’ relay race on June 8. The kids’ relay race was arranged to fight against bullying.


Her Royal Highness Crown Princess Mary, who is chairwoman for Mary Fonden and honor member for the fight against bullying project, was present and participated in the warm up and the awards after the race.

The Crown Princess posed for photographs with one of Bamsefabrikken’s creations, the mascot Buddy Bear.

The mascot was present on every TV channel and in the weekly magazines in the following weeks.

This is an example of that these mascots have “access all areas” – nothing is impossible if humor is used in the marketing.

Luftfabrikken were also present at the event. We had lent our 40 square meters inflatable igloo so that Her Royal Highness and her following could have some privacy from the waiting journalists.

Keep in mind that Bamsefabrikken deliver mascot costumes, specially designed costumes and film costumes of the highest quality. We can also help your company to success by our knowledge of how to use humor and fun in the marketing.


9. June 2008