Football is more than just a sport
With many fans, football is much more than just a sport. It’s about local pride, unity and unforgetable experiences. This is exactly what Odense Boldklub and their main sponsor Albani in collaboration with Ibsens Fabrikker have embraced and incorporated into the ballclubs new visual identity.
Many will say, that a visual identity is defined by a website or a printed magazine. We dare to say, that a visual identity is much more – It is the visual resources used by, in this case, a ballclub to create attraction, sense of belonging, loyalty and pride among fans and audiences.