Meet your taget group in their own environment. It’s a fantastic way to create attention with a unique product, when the opportunity surfaces.
EduLab used their childrens mascot for the math portal MatematikFessor. Fessor – which his name is – was the obvious marketing tool for a Halloween event in the fall of 2017. The grey hair and the fitting suit were the perfect details for a celebration, where people are wearing costumes.
This is a perfect example. A unique mascot is great at any time of the year. It can be Easter, Halloween or Christmas. Take a good look at your mascot costume and think about, when it’s suitable for a marketing stunt. That gives you a great way to promote your products and company in a complete different way.
75% of all Danish schools use the EduLab portal for their math classes.