A mascot doesn’t have to be an animal or alike to work. It can also be a human mascot, which also does the job. We proved that with Automester, who got a characteristic human mascot!
The mascot was already used at different events, and it was a success! The children and adults react to it although it isn’t an animal. The mascot’s reflection of a stereotypical automechanic with a moustache, a cap and overalls works the excact same way.
Automester’s human mascot is a refreshing costume in a branche that doesn’t use mascots and figures. It is a good example that mascots also are for businesses that doesn’t have children as a target group. They’re good for every kind of business!