While mascots often represent huge brands or sports teams, this mascot, named Spætte, has the job of representing and drawing attention to the qualities in Blokhus, which is in the northern part of Denmarks westcoast.
As a newly known face for the locals and column writer in the local newspaper, the mascot reaches out to both tourists and the local citizens. It really shows that a mascot can be used for other purposes than branding firms and sportsteams.
As the local producers of eyecatchers here at Ibsens Fabrikker, we’re very happy about the cooperation surrounding Spætte the Mascot, and it’s important for us to brand the local area.
It’s the perfect way to draw attention to the wonderful nature and the fantastic beaches of Blokhus, which we personally value alot.