A cozy Dino is going to appeal to the small ones. ABCity.dk is an online, Danish learning universe made for children.
They appeal to the 4 to 7 year olds. And because of that a mascot figure is an obvious choice, when social marketing comes into the picture.
The people behind ABCity contacted Bamsefabrikken with a wish to make a mascot out of the figure Dino.
It became a mascot and one of the most well-made and extreme ones in the history of Bamsefabrikken.
Dino is mascot-ified in a big and great costume, which is often used for events and competitions.
Beside being the mascot of ABCity, Dino is a part of the learning universe. He’s a popular figure, which is shown on large parts of the site.