Inflatable Jelly Cake and lip gloss.

The location ensured high visibility, but it was the visual expression and overall experience that made people stop and engage.

The installation made the product’s jelly-soft texture and mirror-like finish tangible on a large scale.

Instead of simply communicating the product’s qualities, they were visualized in a way that allowed passersby to almost feel them with their eyes.

The playful and oversized design sparked curiosity and invited interaction.

This type of solution reflects a clear development in the market. Today, brand activation is not only about creating attention, but about designing experiences that engage, involve, and stay memorable.

We are operating in an economy where experiences play an increasingly important role, and where brands increasingly need to be experienced rather than simply explained.

That is also why we see more brands working with food-inspired and other sensory elements in their activations. Elements that we already associate with taste, scent, or tactile experiences create an intuitive understanding of a product’s qualities.

When these elements are scaled up through inflatable solutions, they create a strong visual and sensory impact that is difficult to ignore.

At the same time, shareability has become a central part of successful brand activation. Today, activations are designed to create moments that people want to photograph and share.

This means that the target audience is not only made up of recipients, but also active participants and co-creators of the brand’s visibility.

Large inflatable installations support this behavior by functioning as visual gathering points.

The process was based on Hero Agency’s creative concept and visual direction.

Using their input as a foundation, we handled the production and delivered everything on time, ready for easy setup and inflation with an electric pump directly in the shopping center.

The result was a strong visual centerpiece that not only attracted attention, but also created engagement and a clear understanding of the product’s qualities.

An installation that transformed a jelly-soft texture and glass-like shine into a sensory experience that the target audience could relate to and remember.

We have also delivered inflatable strawberries, cookies, and product replicas for another event for NYX Professional Makeup. You can see more images by clicking on this case.

Inflatable solutions can be used creatively in many different ways to strengthen campaigns, create brand recognition, and make brands difficult to forget.

At Ibsens Fabrikker, we offer complete solutions for brand activations, ensuring that your brand gets maximum visibility and attention.

We also provide signage, print materials, fixed figures, mascots, plush toys, as well as a wide range of customized merchandise and giveaways.

In addition, we offer professional wrapping for gaming machines, freezers, and candy carts.