Inflatable lip balms and tasty treats

NYX went all in on eye-catching impact

When NYX set out to activate their brand in Stockholm, WPP Media reached out to Ibsens Fabrikker to produce custom-made inflatable elements.

The brief was clear: create eye-catching features that support the overall setup. We delivered inflatable NYX product tubes, strawberries, and cookies, which became an integrated part of the installation.

With varying heights and shapes, the elements created dynamism and visual variation in a colorful environment tailored for social media.

Effective brand activation in the beauty industry can be achieved through strong visual eye-catchers that spark curiosity and invite consumers to engage with the brand’s universe.

How to activate a beauty brand

A strong brand activation in the beauty industry is about creating an experiential universe where brand identity and product experience merge seamlessly.

When audiences are invited into a visual world that inspires them to take photos, share, and tag on social media, organic engagement is created—strengthening the brand’s online visibility.

The beauty industry is characterized by a vast product selection and intense competition, making branding and visual differentiation more important than ever.

Consumers are presented with new products every day, which is why it’s crucial to create an eye-catcher that captures attention quickly and leaves a lasting impression.

Inflatable elements work as powerful visual statements that, in combination with the rest of the campaign design, create a cohesive experience—ensuring maximum attention in a busy environment.

At Ibsens Fabrikker, we help with everything from single elements to complete setups.

In 2024, we expanded our business and now also offer signage and print solutions through our new co-owner, Mikki Nielsen, who brings many years of experience from the signage and advertising industry.

As our Blikfangsfabrikant (Eye-Catcher Manufacturer), Mikki Nielsen ensures that our customers receive the right solutions—ranging from classic products such as mascots, inflatable figures, and custom-designed statues to our new assortment of signs, banners, and printed merchandise.

He manages the entire process from idea and design to final production, providing our customers with a complete one-stop solution where everything for their brand can be found in one place—simple, efficient, and with maximum visibility.