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Mascot for a French shopping center
We delivered the mascot for the French shopping center Les Portes de Taverny, which is part of Eurocommercial a group operating shopping centers, exclusive high-street stores, and retail parks across France, Italy, and Sweden.
Maskot - Les Portes De Taverny
Shopping is boring… said no children at Les Portes de Taverny!
Les Portes de Taverny wanted to stand out as a shopping center that offers more than just shopping.
The goal was to create a complete experience for families with children, one that combines retail with entertainment and strengthens relationships with customers both in the center and online.
In collaboration with Les Portes de Taverny, we developed a brand mascot, the fox Tanny, which serves as a unifying icon for the shopping center.
The mascot is designed to be present across touchpoints: in the center, in digital campaigns, in videos, and through merchandise.
Tanny helps create a recognizable and positive story about the center.
Tanny - Maskot
Illustrationer af maskotten
From concept to implementation
The work began with cartoon illustrations of the mascot in different expressions and outfits, allowing her to be adapted to seasons and campaigns.
Based on these illustrations, we developed a 3D model of the physical mascot costume with a strong focus on quality, freedom of movement, and comfort.
In addition, we produced merchandise such as plush toys, temporary tattoos, and keychains.
Through the merchandise, children and families can take the experience home, extending the brand’s presence beyond the shopping center.
With Tanny, Les Portes de Taverny has gained a strong brand icon that:
Creates positive and memorable experiences for the center’s visitors.
Supports a cohesive customer journey across physical and digital platforms.
Strengthens the center’s position as a family-friendly shopping destination.
Bamser, tatoveringer og nøgleringe.
Brand activation through a mascot
Maskot - Les Portes de Taverny
The personal dimension
The project was supported by close collaboration between the client and our team. Our specialist visited the center in France to ensure personal dialogue and optimal implementation. We believe strong relationships and human connection create the best results—both for our clients and their guests.
The project demonstrates how a professionally developed mascot can function as a central element of a shopping center’s brand strategy. With Tanny, Les Portes de Taverny has created a differentiated customer experience that combines retail with entertainment and builds lasting relationships with its visitors.
