How do you catch the eye in the heart of Copenhagen? Mads Nørgaard and Hansens Is got help from Ibsens Fabrikker to freeze time with a giant ice pop in the store window!
Mads Nørgaard Copenhagen x Hansens Is
Ice, fashion, and marketing
Mads Nørgaard wanted a strong visual eye-catcher for the launch of their collaboration with Hansens Is.
While Hero Agency developed the concept together with Mads Nørgaard and Hansens Is, Ibsens Fabrikker delivered the inflatable ice cream as a 1:1 replica of the original.
The task required precision craftsmanship and detailed replication – from the original product to the final visual impact.
Mads Nørgaard Copenhagen x Hansens Is
Produktlancering
Retail activation and branding
The purpose of the inflatable ice cream was to drive traffic to the store while strengthening visual branding through a creative product launch.
This resulted in increased visibility and footfall—both physically at the store and digitally on social media, where visitors shared their experiences.
See also the inflatable decorative elements delivered by Ibsens Fabrikker for Copenhagen Fashion Week.
Trøje x Is
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